Live. Play.
Stay
NuLu is a nationally celebrated urban neighborhood, renowned for its vibrant mix of art galleries, specialty boutiques, and an ever-expanding collection of local, upscale bars and restaurants.
Rooted in a culture of sustainability, NuLu embraces a “new” way of thinking about working, living, and staying in a historic urban setting.
Located just east of downtown, NuLu (New Louisville) is a lively hub for art, dining, and design. The neighborhood blends historic architecture with a forward-thinking spirit — home to award-winning chefs, locally crafted goods, and one-of-a-kind galleries. With its colorful murals, walkable streets, and vibrant nightlife, NuLu is where Louisville’s creative culture shines brightest.
We invite you to come visit us and experience all that NuLu has to offer!
The USA TODAY 10Best Readers' Choice Awards announced NuLu as one of the Top 10 Art Districts in the Country!
Named one of The Best Food Neighborhoods in the USA by AFAR in 2024.
Upcoming Events
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Clash of the Cocktails
Tuesday, February 10
6:00pmGet ready to turn up the volume. Clash of the Cocktails returns in 2026 on Tuesday, February 10th from 6–9pm at Galaxie with Ilegal Mezcal, where every pour is an encore.
We’re bringing NuLu’s boldest bartenders to the main stage. Watch as they shake, stir, and shred their way through a rock-inspired cocktail battle.
Expect wild pours, signature riffs, and drinks worthy of a stadium tour.
Grab your backstage pass and join us for big flavors, fierce competition, and a night of unforgettable energy.
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NuLu Bock Fest
Saturday, March 28
12:00pmNuLu Business Association's annual spring event NuLu Bock Fest will take place on Saturday, March 28, 2026 from 12:00 pm to 6:00pm!
2026 marks the ninth year of the beloved event. This street festival spanning 4 blocks within the NuLu Neighborhood featuring the Jefferson County Farm Bureau adult and baby goat races, locally crafted bock beer, live music, kids activities, local vendors and more!
Join us as we drink locally brewed bock beers and enjoy the famous goat races on Market Street in a fun and safe atmosphere!
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NuLu Nights
Friday, April 17
5:00pmExperience the energy of NuLu Nights, a vibrant evening series happening April 17th, May 15th, June 12th, August 7th, October 2nd, and December 11th!
On each date, the NuLu neighborhood comes alive after hours with live music, pop-up art activations, and exclusive in-store experiences. Retailers and local businesses will stay open late, offering special discounts, limited-time offers, and one-of-a-kind finds you won’t want to miss.
Whether you're shopping, sipping, or simply soaking in the atmosphere, NuLu Nights is your perfect excuse to spend an unforgettable night in one of Louisville’s most creative districts.
Photo Courtesy of Nouvelle Bar & Bottle
Sip
NuLu is one of Louisville’s go-to spots for a night out, offering everything from craft cocktail lounges and bourbon bars to lively speakeasies and laid-back neighborhood hangouts. Visitors can sip inventive seasonal drinks, sample Kentucky’s signature bourbons, or enjoy live music in intimate settings. With its mix of trendy new bars and timeless local favorites, NuLu’s beverage scene perfectly captures the neighborhood’s creative and eclectic spirit.
Shop
NuLu is a must-visit destination for shoppers looking for unique finds and local flavor. The neighborhood’s street’s are lined with eclectic boutiques, art galleries, vintage shops, and specialty stores that highlight Louisville’s creative spirit. From handcrafted goods and home décor to fashion, gifts, and local sweets, NuLu offers a unique retail experience. Blending historic charm with modern style, it’s the perfect place to wander, browse, and take home something memorable.
Photo Courtesy of Galaxie (Jess Amburgey)
Savor
NuLu has become one of the city’s hottest culinary destinations, blending trendy eateries with timeless local favorites. Visitors can enjoy everything from farm-to-table dining and international flavors to classic Southern staples and iconic Kentucky sweets. With its mix of inventive restaurants, craft cocktails, and historic charm along East Market Street, NuLu offers a taste of Louisville that’s as vibrant as the neighborhood itself.
Photo Courtesy of Tempo By Hilton
Stay
NuLu offers a range of lodging options that perfectly match the neighborhood’s creative and lively spirit. Visitors can choose from stylish boutique stays to modern, full-service accommodations, all within walking distance of the area’s restaurants, bars, shops, and galleries. With its blend of comfort, convenience, and character, NuLu is an ideal place to stay while exploring everything the city has to offer.
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