Live. Play.
Stay
NuLu is a nationally celebrated urban neighborhood, renowned for its vibrant mix of art galleries, specialty boutiques, and an ever-expanding collection of local, upscale bars and restaurants.
Rooted in a culture of sustainability, NuLu embraces a “new” way of thinking about working, living, and staying in a historic urban setting.
Located just east of downtown, NuLu (New Louisville) is a lively hub for art, dining, and design. The neighborhood blends historic architecture with a forward-thinking spirit — home to award-winning chefs, locally crafted goods, and one-of-a-kind galleries. With its colorful murals, walkable streets, and vibrant nightlife, NuLu is where Louisville’s creative culture shines brightest.
We invite you to come visit us and experience all that NuLu has to offer!
The USA TODAY 10Best Readers' Choice Awards announced NuLu as one of the Top 10 Art Districts in the Country!
Named one of The Best Food Neighborhoods in the USA by AFAR in 2024.
Upcoming Events
-
NuLu Jingle Fest
Saturday, November 14
11:00am - 5:00pmOn each date, the Celebrate the Holidays in NuLu!
Spend the day exploring NuLu, shopping local, enjoying holiday activities, and getting into the festive spirit. From live holiday music and a vintage holiday photo op to kids’ activities, festive treats, and special experiences, there’s plenty to enjoy throughout the district. -
NuLu Nights
Friday, December 11
6:00pmExperience the energy of NuLu Nights, a vibrant evening series happening April 17th, May 15th, June 12th, August 7th, October 2nd, and December 11th!
On each date, the NuLu neighborhood comes alive after hours with live music, pop-up art activations, and exclusive in-store experiences. Retailers and local businesses will stay open late, offering special discounts, limited-time offers, and one-of-a-kind finds you won’t want to miss.
Whether you're shopping, sipping, or simply soaking in the atmosphere, NuLu Nights is your perfect excuse to spend an unforgettable night in one of Louisville’s most creative districts.
-
NuLu Bock Fest
Saturday, March 20
12:00pm - 6:00pm2027 marks the tenth year of the beloved event. This street festival spans 4 blocks within the NuLu neighborhood featuring the Jefferson County Farm Bureau adult and baby goat races, locally crafted bock beer, live music, kids activities, local vendors and more!
NuLu is coincidentally home to two goat named alleys, Nanny Goat Strut and Billy Goat Strut, making it a fitting place for Louisville’s largest bock beer festival. Local breweries will be serving up their 2026 bock beers, along with other selections. Craft cocktails and a variety of spirits will also be available for sale.
Photo Courtesy of Nouvelle Bar & Bottle
Sip
NuLu is one of Louisville’s go-to spots for a night out, offering everything from craft cocktail lounges and bourbon bars to lively speakeasies and laid-back neighborhood hangouts. Visitors can sip inventive seasonal drinks, sample Kentucky’s signature bourbons, or enjoy live music in intimate settings. With its mix of trendy new bars and timeless local favorites, NuLu’s beverage scene perfectly captures the neighborhood’s creative and eclectic spirit.
Shop
NuLu is a must-visit destination for shoppers looking for unique finds and local flavor. The neighborhood’s street’s are lined with eclectic boutiques, art galleries, vintage shops, and specialty stores that highlight Louisville’s creative spirit. From handcrafted goods and home décor to fashion, gifts, and local sweets, NuLu offers a unique retail experience. Blending historic charm with modern style, it’s the perfect place to wander, browse, and take home something memorable.
Photo Courtesy of Galaxie (Jess Amburgey)
Savor
NuLu has become one of the city’s hottest culinary destinations, blending trendy eateries with timeless local favorites. Visitors can enjoy everything from farm-to-table dining and international flavors to classic Southern staples and iconic Kentucky sweets. With its mix of inventive restaurants, craft cocktails, and historic charm along East Market Street, NuLu offers a taste of Louisville that’s as vibrant as the neighborhood itself.
Photo Courtesy of Tempo By Hilton
Stay
NuLu offers a range of lodging options that perfectly match the neighborhood’s creative and lively spirit. Visitors can choose from stylish boutique stays to modern, full-service accommodations, all within walking distance of the area’s restaurants, bars, shops, and galleries. With its blend of comfort, convenience, and character, NuLu is an ideal place to stay while exploring everything the city has to offer.
Stay Connected!
