Jingle
Fest
Celebrate the Holidays in NuLu!
Join us for Jingle Fest on Saturday, November 14, from 11AM–5PM on Shelby Street between Market Street and Nanny Goat Strut.
Spend the day exploring NuLu, shopping local, enjoying holiday activities, and getting into the festive spirit. From live holiday music and a vintage holiday photo op to kids’ activities, festive treats, and special experiences, there’s plenty to enjoy throughout the district.
What to Expect
Live Holiday Music - Enjoy festive music throughout the day from Small Batch Brass Brand and Louisville Chorus.
Vintage Holiday Photo Op - Capture the season with a festive holiday photo experience.
NuLu Shops Open - Explore local shops and discover holiday specials from participating businesses.
Kentucky Kingdom Donut Luge - Take part in a fun holiday-themed experience.
Snow Globe Cupcakes - Enjoy a festive seasonal treat.
Mobile Bar - Enjoy festive drinks and more throughout the event.
Miracle Bar - Catch a sneak peek of GALAXIE’s Miracle Bar.
Petting Zoo - Get up close with friendly animals and enjoy a fun experience for the whole family.
Terpsichore Dance Company - Enjoy a festive performance from Terpsichore Dance Company.
Free & Open to the Public! Bring the whole family and spend the day shopping, eating, drinking, celebrating, and supporting local businesses.
Business specials and promotions happening throughout NuLu.
The Dog Shop
Spend $100+ and receive a free holiday shopping tote. Take an additional 25% Off Clearance Apparel.
The Craftery DIY Studio + Bar
Jingle Fest Ornament Painting at The Craftery DIY Studio + Bar! Adults: Receive 2 complimentary ornaments to paint with the purchase of a holiday cocktail or mocktail. Children under 12: Enjoy 2 complimentary wooden ornaments to paint.
Magnolia Bakery
Celebrate the season with special holiday product launches, exclusive promotions on cookbooks (the perfect gift for the food lovers in your life!), and the return of the Banana Pudding Cart.
Pappy & Co.
Stocking stuffers are 10% off in-store.
Mashup Food Hall
Stop by and enjoy a fun and festive Jingle Fest inspired cocktail menu.
Peace Of The Earth
Free gift with purchase over $75, complimentary gift wrapping, free hot tea samples
Shop NuLu
Search, & WIN!
Visit the following NuLu businesses during Jingle Fest and you could find a pair of tickets to Pentatonix: Christmas in the City Tour on Monday, Nov 16.
Pentatonix will once again bring their signature harmonies, festive spirit and unforgettable performance to the KFC Yum! Center this holiday season on November 16 with their Christmas in the City Tour!
Revelry Boutique Gallery
The Dog Shop
Paxton’s Provisions
Muth’s Candies
Goldie's Coffee & Gifts
Angel’s Envy Distillery
Sugar Spell Bakery’s 3rd Annual Snowglobe Cupcake Decorating Experience is coming to Jingle Fest 2026!
NuLu Jingle Fest: 11 AM–5 PM
Decorating begins at 11:30 AM and ends at 4:30PM
PREORDERS: OCTOBER 24TH–NOVEMBER 7TH
There's a two-week preorder window to purchase your 2-count or 4-count cupcake kit, with TWO festive kit designs to choose from! Mark your calendars and stay tuned for the reveal!
DECORATE WITH US OR TAKE THE MAGIC HOME!
Collect your preorder at our service table, then join the decorating area or take your kit home for festive fun.
Preorders reserve your kit only, NOT a seat or time slot. All decorating seating is first come, first served, and wait times may apply.
PURCHASING AT THE EVENT?
Our featured kit design will be available for on-site purchase while supplies last. Single-cupcake decorating kits may also be available if we have extras. You’re welcome to decorate at the event as seating opens up or enjoy your kit at home!
2026 Sponsors
